Halfway Group

Halfway Group is a motor holdings company that accounts for over 40 car dealerships within South Africa. Working with them I have been tasked with a variety of different creative brief across many well known automotive brands, such as Toyota, BYD, Ford, Lexus as well as creative for their internal group. Projects range from creating monthly website, print and social media assets for each dealership - to designing magazines, business proposals and brand idenities (like their new car rental service, Halfway GO) for the group.

Year

2021 - 2026

Scope

Print & digital

Client Status

Active

Bright green BYD Dolphin Surf electric car on a futuristic neon-lit road background with the text 'Bye Bye Fuel Hikes' and '100% Electric Power, 0% Petrol Costs, 0% Emissions' promoting BYD electric vehicles' cost savings and environmental benefits.
Six BYD car advertisements featuring electric and plug-in hybrid models. Top row shows BYD Dolphin Surf EV in front, side, and rear views with offers starting from R6,299 per month. Bottom row advertises BYD Fourways electric and plug-in hybrid Sealion 6 DMI Dynamic models with prices from R9,799 and R699,900, highlighting features like electric drive, plug-in hybrid certainty, and trade-in options. Contact numbers and AssureDrive financing details appear at the bottom of each ad.
Blue Ford Everest SUV appearing to drive out of a smartphone screen with a sky and road background, text reading 'Wherever. Whenever. Whoever', and 'Find love at first site. Find your next family car at Halfway Ford.' Ford logo and Halfway branding included.
Ford advertisement showcasing Blue Sky Offers including Transit Custom van at R12,999, Mustang 5.0GT fastback at R19,199, and Ranger 2.0L wildtrak at R10,999 with financing terms. Ford Credit promotes owning the Territory Ambiente SUV for R5,999 per month with a family and dogs pictured. Savings offers include Ford Territory with R100,000 off from R495,000, Ford Ranger Wildtrak with R125,000 off from R769,900, and Ford Everest with R100,000 off from R849,900, all subject to credit approval.
Silver Toyota Rumion car on a road with a scenic background of mountains, ocean, and blue sky with clouds, with text 'Halfway GO' and 'Rent. Roam. Release. Repeat.'A multi-page brand style guide for Halfway GO, showing logo variations, color palette with Vorant Red, Striking White, Professional Grey, Luxury Black, logo placement options, shape language focusing on corners, imagery examples, and usage dos and don'ts. It includes sections on devices and alternative versions labeled Luxury, with vehicle rental categories like People Carriers and Safari, and pricing from R3 000 per day.A six-part promotional collage for Halfway GO car rentals featuring Toyota vehicles and happy renters. Top left shows a white Toyota Quantum van with text 'Space for Everyone. Toyota Quantum. From R3 000 per day. People Carriers.' Top middle shows a smiling woman driving with text 'Rent. Roam. Release. Repeat.' Top right shows a black sports car on a road with mountains in the background with text 'Premium Rentals from R3 000 per day. Luxury.' Bottom left shows a white Toyota Fortuner with text 'Urban Glide? Hire & Ride.' Bottom middle shows a woman enjoying a scenic mountain view from a vehicle with text 'Rent. Roam. Release. Repeat.' Bottom right shows a woman in a car with text 'Borderless Rentals Boundless Adventures.' The bottom banner shows a happy couple with luggage and two Toyota Quantum vans with text 'Africa Wide? We've Got the Ride. People Carriers.' Halfway GO logo appears on each section.Laptop screen displaying Halfway GO car rental website homepage with rental form over a road leading into mountains, flanked by website sections showing vehicle details and FAQs on either side.
BYD electric vehicle advertisements featuring four models: a green BYD Dolphin Surf, a white BYD Dolphin Surf EV Dynamic, and two blue BYD SUVs. The ads promote electric power with phrases like 'Bye Bye Fuel Hikes,' 'Go Electric with Confidence,' and 'Electric When You Need It.' Prices and financing details are included, such as monthly installments and deposits. The ads highlight benefits like 100% electric power, 0% petrol costs, and 0% emissions, along with financing terms and BYD's AssureDrive program.Laptop displaying the Halfway GO website homepage overlaid on a background of branding guidelines including vision statement, colour palette with vibrant red, white, grey, and black colors, logo usage, shape language, and luxury vehicle rental details.Collage of vehicle advertisements: Top left is a Toyota Quantum people carrier with the text 'Space for Everyone. Toyota Quantum from R3 000 per day' and Halfway Go logo. Top right shows a woman smiling while driving with the text 'Rent. Roam. Release. Repeat.' and Halfway Go logo. Middle left, a white Toyota Fortuner with 'Urban Glide? Hire & Ride' and Halfway Go logo. Middle right, a woman in green inside a car with 'Borderless Rentals Boundless Adventures' and Halfway Go logo. Below, a blue Ford Everest coming out of a smartphone screen with the text 'Wherever. Whenever. Whoever. Find love at first site. Find your next family car at Halfway Ford' and Ford and Halfway logos. Bottom left, Ford Transit Custom van with 'Blue Sky Offers from R12 999' and financial details. Bottom right, blue Ford Mustang 5.0 GT with 'Blue Sky Offers from R19 199' and financial details. Bottom wide banner shows Ford Territory Ambiante with a family, dogs, and payment offer 'Now from only R5 999 P/M'.

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