PEP South Africa

PEP CELL is the specialised cellular and technology division of PEP, South Africa's largest single-brand retailer. It is primarily recognized as an accessible, budget-friendly destination for purchasing mobile phones, accessories, and related services. I have been working with the PEP South Africa team over the past few years, rolling out their digital assets and campaigns for socials, web, email and online leaflets.

Year

2021 - 2026

Scope

Digital Marketing

Client Status

Active

Promotional collage for Pep Cell featuring the Honor X5 Plus and Motorola Razr 60 smartphones, showcasing their key features and prices, with diverse people smiling and engaging with the devices against colorful backgrounds.
Promotional collage for PEP Cell featuring smartphones and services: left side shows two phones with people posing and text about innovation and uncapped fibre; right side includes offers like Honor X5c phone priced 1699 MTN, gaming vouchers, entertainment devices with DSTV and OpenView, and a Recharge Mondays contest for Stylo Apex phone. Bright, colorful design with diverse models smiling and engaging with devices.
Promotional spread featuring tech and mobile phone deals including PEP Cell rewards, Stylo phone range, data bundles, phone models like Motorola Razr 60 and Honor X5C, and accessories such as Bluetooth headphones, all with prices and savings highlighted on colorful backgrounds.
A two-panel advertisement for PEP Cell featuring mobile phones and promotions. The left panel highlights the Motorola Razr 60 foldable phone with bold features like a 50MP main camera and 8GB RAM, and showcases earbuds with Swarovski crystal detailing. Below, a smartphone screen says fly.cool uncapped fibre has landed with a woman blowing a kiss. The right panel promotes the Honor X5c and Nokia 105 phones with prices, offers free 20GB data (10GB anytime plus 10GB night express), and an MTN bonus bonanza for double airtime with recharge. Various happy people feature throughout.Collage of ads featuring entertainment and mobile deals from PEP Cell with MTN. Top image shows two DStv decoders, text 'The home of entertainment,' and a woman waving. Middle left shows Honor X5c phone with specs and price 1699 MTN network locked. Middle right shows a man using a smartphone with text 'Activate Your World.' Bottom left features three people with text 'Vouchers just got bigger' for gaming, shopping, streaming. Bottom right shows a gaming controller and text 'Unlock your gaming plus pay with cash or card.' Bottom banner advertises MTN Recharge Mondays with Stylo Apex phone specs and chance to win one weekly, with PEP Cell logo.Four mobile phones with prices under R300: Quest Orbit R159, Stylo Power Plus R259, Quest Cosmic R179, Nokia 105 R249, with prepaid offer information and airtime vouchers. Instructions for +more rewards members to keep their Vodacom or MTN prepaid number forever by downloading the +more app, registering their number, and using free SIM swaps at PEP stores. Advertisement for PEP Cell. In a middle section, a man takes a selfie next to text promoting fibre internet by fly.cool with free installation, router, no credit checks, no contract, prepaid, and WhatsApp details. At bottom, three smartphones shown with prices and data bundles from MTN under "Turn Up The Heat" slogan, listing WhatsApp, data, voice, weekly data, and airtime bundles available at PEP stores with MTN branding.

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